The Future of B2B Attribution: A Perspective for Today's Modern, Complex GTM Motion
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Future of attribution

The RevSure Blog

AI
February 20, 2026
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Integration Is the Missing Middle Between Insight and Action

As Agentic AI moves from recommendation to execution, integration has become the defining bottleneck for GTM teams. This blog explains why connected tools alone aren’t enough; agents need full-funnel context to act responsibly and drive measurable outcomes. Grounded in the 2026 State of Agentic AI in B2B GTM research, it highlights why integration is the missing link between insight, governance, and scalable execution.

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